Protecting Your Intellectual Property Rights

Dedication.- Acknowledgments.- Preface.- Introduction.- The global growth of counterfeit trade.- The supply of counterfeit trade: the problem countries.- Modeling the intellectual property rights environment.- The demand for counterfeit trade: consumer complicity.- The use of anti-piracy marketing techniques to educate the consumer.- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The special case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial counterattack: traditional and novel anti-counterfeiting strategies.- The future: will the piracy paradox persist?.- References.

Dr. Peggy E. Chaudhry is an Associate Professor of International Business at the Villanova School of Business, Villanova University, Villanova, Pennsylvania. She received her Ph.D. in International Business with minors in International Economics and Marketing at the University of Wisconsin at Madison. She is considered an expert in intellectual property, illicit trade issues (particularly, counterfeit/gray markets and distribution channels), and international business management. Her research interests include managerial tactics to curb counterfeit trade, consumer complicity with counterfeit goods, and gray markets for consumer goods, including impacts for the pharmaceutical industry. She currently serves on the Editorial Board of Business Horizons and has published articles in the areas of intellectual property rights in business trade publications, such as Advertising Age and The Wall Street Journal. Her academic research has appeared in many journal outlets such as Advances in International Marketing, Business Horizons, Columbia Journal of World Business, Enterprise Information Systems, European Management Journal, Journal of Business Strategy, Journal of Business & Technology Law, Journal of International Marketing, Multinational Business Review, and Virginia Journal of International Law. In 2009, she published her first book (with Alan Zimmerman), The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights. She has been invited to speak before various audiences on the topic of the protection of intellectual property rights and consumer complicity with counterfeit goods including the US International Trade Commission and the University of Maryland's Francis King Carey School of Law. She was also interviewed by The Wall Street Journal for her views of the growth in counterfeit trade.



Dr. Alan S. Zimmerman is Professor of International Business and Marketing at City University of NewYork, College of

"Authoritative, timely, and thought-provoking, Chaudhry and Zimmerman did it again. If you are interested in the latest developments in IPR around the world, you need to arm yourself with the insights contained in this immensely useful book." - Mike W. Peng, Jindal Chair of Global Strategy, University of Texas at Dallas and author of Global Business, Global Strategy, and GLOBAL

"Chaudhry and Zimmerman's work is comprehensive and research-based, but very accessible to the reader. This book will be of interest to lawyers, as well as corporate managers, seeking to understand the dynamics of the illicit trade in consumer goods." - Tom Snelling, Partner, Freshfields Bruckhaus Deringer LLP