ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success

Drive business sustainability, growth, and profits by taking a systematic approach to culture transformation

It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors.

In ReCulturing, Melissa Daimler solves this persistent problem by helping you develop a "systems" perspective of culture. One of today's most renowned thought leaders and practitioners on the issue, Daimler provides the playbook for building a business in which employees are clear on the why, what, and how they are working, such that it naturally leads to high performance and a desire to stay with their company for the long haul. ReCulturing explains:

. The everyday practice of culture-how it's actually done through behaviors, processes and practices
. How to leverage core frameworks that can be tailored to design and build any company culture, whether that's a start up or a large company working
. The integration of purpose (why you work), strategy (what you do) with culture (how you work)


The book also features illuminating real-life stories recounting what has and hasn't worked at some of today's largest and most influential companies. Whether you're launching a startup, running a global firm, or overseeing the shift to a hybrid work setting, ReCulturing provides everything you need to the kind of culture that drives long-term business success.