Reputation Management in Small and Medium-sized Enterprises
British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they...
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Financial Communication in Small and Medium-Sized Enterprises
Alexander Zureck
71.49 €
24.90 €
56.53 €
Einführung neuer Mitarbeiter. Probleme und Lösungsansätze
Susanne Irrgang
16.50 €
Lo importante que es estar preparado antes de una negociación y algo más
Jorge Patricio Muñoz Pantoja
41.10 €
Unternehmensbewertung
Christoph Kuhner, Helmut Maltry
35.97 €
Leadership Characteristics among Managers
Naresh B.V., Panatula Murali Krishna
79.10 €
Leistungsanalyse in der Closed Loop Supply Chain
Justus Kayser
50.40 €
The Relationship between Internal Branding and Affective Commitment
Daniel Almgren, Peter Ek, Oliver Göransson
50.40 €
Governance and Risk Management in Taxation
Arnaldo Marques de Oliveira Neto
120.99 €
Der Konzernabschluss nach HGB und IFRS
Thomas Schildbach, Patricia Feldhoff
29.95 €
Econospinning
Gene Epstein
31.00 €
Reputation Management in Small and Medium-sized Enterprises
Robert Burkhardt
48.00 €
British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these "five minutes" to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs, child labour, corruption and fraud.
What went wrong and how strong were the economical influences from these issues? In fact, these companies did not care enough about managing their reputation in an appropriate way and it is obvious that they underestimated the power of their stakeholders.
Reputation Management comprises the total of a company's systematic activities to influence its reputation positively. By now it is regarded as a pivotal instrument to support corporate management.
Due to their size and influence, multinational corporations dominated upcoming reputation issues for decades. But in the age of Internet and mobile communication reputation has become more visible for every size of company, which requires explicit management. As a result, Small and Medium-sized companies face a new challenge. This work will contribute in bringing more clarity into this situation.
- Autor: Robert Burkhardt
- 122 Seiten, Maße: 19 x 27 cm, Kartoniert (TB), Englisch
- Verlag: Diplomica Verlag
- ISBN-10: 3836658259
- ISBN-13: 9783836658256
- Erscheinungsdatum: 26.03.2008
Financial Communication in Small and Medium-Sized Enterprises
Alexander Zureck
71.49 €
24.90 €
56.53 €
Einführung neuer Mitarbeiter. Probleme und Lösungsansätze
Susanne Irrgang
16.50 €
Lo importante que es estar preparado antes de una negociación y algo más
Jorge Patricio Muñoz Pantoja
41.10 €
Unternehmensbewertung
Christoph Kuhner, Helmut Maltry
35.97 €
Leadership Characteristics among Managers
Naresh B.V., Panatula Murali Krishna
79.10 €
Leistungsanalyse in der Closed Loop Supply Chain
Justus Kayser
50.40 €
The Relationship between Internal Branding and Affective Commitment
Daniel Almgren, Peter Ek, Oliver Göransson
50.40 €
Governance and Risk Management in Taxation
Arnaldo Marques de Oliveira Neto
120.99 €
Der Konzernabschluss nach HGB und IFRS
Thomas Schildbach, Patricia Feldhoff
29.95 €
Econospinning
Gene Epstein
31.00 €
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