Rework

They say you can t possibly compete with the big boys without a hefty marketing and advertising budget. They say you can t succeed by building products that do less than your competition s. They say you can t make it all up as you go. But that s exactly what we ve done.

They say a lot of things. We say they re wrong. We ve proved it. And we wrote this book to show you how to prove them wrong too.

Now, let s get on with it.

The new reality
This is a different kind of business book for different kinds of people from those who have never dreamed of starting a business to those who already have a successful company up and running.

It s for hard-core entrepreneurs, the Type A go-getters of the business world. People who feel like they were born to start, lead, and conquer.

It s also for less intense small-business owners. People who may not be Type A but still have their business at the center of their lives. People who are looking for an edge that ll help them do more, work smarter, and kick ass.
It s even for people stuck in day jobs who have always dreamed about doing their own thing. Maybe they like what they do, but they don t like their boss. Or maybe they re just bored. They want to do something they love and get paid for it.

Finally, it s for all those people who ve never considered going out on their own and starting a business. Maybe they don t think they re cut out for it. Maybe they don t think they have the time, money, or conviction to see it through. Maybe they re just afraid of putting themselves on the line. Or maybe they just think business is a dirty word. Whatever the reason, this book is for them, too.

There s a new reality. Today anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. One person can do the job of two or three or, in some cases, an entire department. Stuff that was impossible just a few years ago is simple

Jason Fried and David Heinemeier Hansson

"Jason Fried and David Hansson follow their own advice in Rework, laying bare the surprising philosophies at the core of 37signals' success and inspiring us to put them into practice.  There's no jargon or filler here just hundreds of brilliantly simple rules for success.  Part entrepreneurial handbook for the twenty-first century, part manifesto for anyone wondering how work really works in the modern age, REWORK is required reading for anyone tired of business platitudes."
--Chris Anderson, New York Times bestselling author of The Long Tail and Free
 
"House-husband, housewife, Fortune 500 CEO, cab driver, restaurateur, venture capitalist -- this is 'the book for you,' a book of true wisdom, business wisdom, life wisdom. The clarity, even genius, of this book actually brought me to near-tears on several occasions. Just bloody brilliant, that's what!"
--Tom Peters, New York Times bestselling author of In Search of Excellence, Thriving On Chaos and Leadership
 
"If given a choice between investing in someone who has read Rework or has an MBA, I'm investing in Rework every time.  This is a must read for every entrepreneur."
--Mark Cuban, co-founder of HDNet and Broadcast.com and owner of the Dallas Mavericks
 
"Inspirational... Rework is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more."
--Scott Rosenberg, Co-Founder of Salon.com and author of Dreaming In Code and Say Everything

"The brilliance of Rework is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book and then get busy reimagining what it means to lead, compete, and succeed."