Risk Communication
A Mental Models Approach
(Sprache: Englisch)
Explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach.
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Klappentext zu „Risk Communication “
Explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach.
Inhaltsverzeichnis zu „Risk Communication “
1. Introduction; 2. The Carnegie Mellon mental models approach; 3. Creating an expert model of the risk; 4. Mental model interviews; 5. Confirmatory questionnaires; 6. Development and evaluation of communications; 7. Case studies: applications to environmental risks; 8. A mental models approach to HIV/AIDS; 9. Some concluding remarks; Appendices.
Bibliographische Angaben
- Autoren: M. Granger Morgan , Baruch Fischhoff , Ann Bostrom
- 366 Seiten, Maße: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Cambridge University Press
- ISBN-10: 0521002567
- ISBN-13: 9780521002561
- Erscheinungsdatum: 01.07.2001
Sprache:
Englisch
Rezension zu „Risk Communication “
'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research
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