Scenarios for Success
Turning Insights into action
(Sprache: Englisch)
Properly researched and intelligently deployed, scenario planning is today's most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy...
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Properly researched and intelligently deployed, scenario planning is today's most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy).Scenarios for Success delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.
Autoren-Porträt
Kees van der Heijden (Scotland) is Director of the Centre for Scenario Planning and Future Studies, the Graduate School of Business at the University of Strathclyde, U.K.Members of the Centre for Scenario Planning and Future Studies of the University of Strathclyde Graduate School of Business (USGSB) have been involved in scenario and futures work over a significant period of time.This combination has resulted in the development of expertise in scenario planning and future studies that is difficult to match. It differentiates the Centre from other organizations in the field.
The Centre has developed an international reputation for the design and delivery of purposeful scenario planning assignments. These have involved private sector organizations from a wide range of industry groupings on an international basis, and public sector organizations from local to national governments.
Bibliographische Angaben
- 2007, 1. Auflage, 256 Seiten, Maße: 23,5 cm, Gebunden, Englisch
- Herausgegeben: Kees van der Heijden, Bill Sharpe
- Verlag: Wiley & Sons
- ISBN-10: 0470512989
- ISBN-13: 9780470512982
Sprache:
Englisch
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