The Social Media Reader

Contents Acknowledgments viii Introduction 1 PartI. Utopia 2.0 1. The People Formerly Known as the Audience 16 Jay Rosen 2. Introduction to Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production 22 YochaiBenkler 3. Open Source as Culture/Culture as Open Source 34 Siva Vaidhyanathan Article I.4. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 47 Tim O'Reilly 5. What Is Collaboration Anyway? 79 Adam Hyde, Mike Linksvayer, kanarinka, Michael Mandiberg, Marta Peirano, SissuTarka, Astra Taylor, Alan Toner, MushonZer-Aviv Part II. Sociality 6. Participating in the Always-On Lifestyle 102 danahboyd 7. FromIndymedia to Demand Media: Journalism's Visions of Its Audience and the Horizons of Democracy 102 C.W. Anderson Part III. Humor 8. Phreakers, Hackers, and Trolls and the Politics of Transgression and Spectacle 142 E. Gabriella Coleman 9. The Language of (Internet) Memes 176 Patrick Davison Part IV. Money 10. The Long Tail 195 Chris Anderson Part V. Law 11. Remix: How Creativity Is Being Strangled by the Law 213 Lawrence Lessig 12. Your Intermediary Is Your Destiny 235 Fred von Lohmann 13. On the Fungibility and Necessity of Cultural Freedom 247 Fred Benenson 14. Giving It Away Is Hard Work: Three Creative Commons Case Studies 261 Michael Mandiberg Part VI. Labor 15. Quentin Tarantino's Star Wars?: Grassroots Creativity Meets the Media Industry 282 Henry Jenkins 16. Gin, Television, and Social Surplus 331 Clay Shirky Section 1.0117.Between Democracy and Spectacle: The Front-End and Back-End of the Social Web 340 Felix Stalder 18. D. I. Y. Academy? Cognitive Capitalism, Humanist Scholarship, and the Digital Transformation 363 Ashley Dawson About the Contributors 391 Index 000

Michael Mandiberg is an artist and Associate Professor of Media Culture at the College of Staten Island/CUNY. He is the co-author of Digital Foundations: an Intro to Media Design and Collaborative Futures.

"Collective intelligence, gold-farming, shareable goods, collaborative learning, demand media: all are explained by this wonderful book, and all are embodied by it. Many of the biggest names in digital and new media studies are here in a tome ready for the classroom that collects both canonical and original work. An outstanding addition to any media scholar or enthusiast's personal library." Jonathan Gray, author of Show Sold Separately "The book already casts a broad net and brings in many treasures exploring issues around social media in so many fields. It makes for an excellent, vital read and makes a necessary to push into more thoughtful explorations on the topic." Hyperallergic