Social Selling
Techniques to Influence Buyers and Changemakers
(Sprache: Englisch)
Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.
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Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.
Klappentext zu „Social Selling “
Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes.As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process.
Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:
-How to use networks purposefully to build social trust and create a high-quality community
-How to develop real influence and authority in your subject area and connect with change-makers
-How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms
Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.
Inhaltsverzeichnis zu „Social Selling “
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- Chapter - 00: Introduction to Social Selling;
- Chapter - 01: Community and Tribalism;
- Chapter - 02: Your Identity Within Social Networks;
- Chapter - 03: Talking to Strangers;
- Chapter - 04: Controlling Influence;
- Chapter - 05: The Mechanics of Traditional Sales;
- Chapter - 06: Moving from an Analogue to a Social Mindset;
- Chapter - 07: Selling the Idea of Social Selling and Measuring Success;
- Chapter - 08: How to Use Technology to Your Advantage;
- Chapter - 09: Digital Maturity;
- Chapter - 10: Five Steps to Getting You Started
Autoren-Porträt von Timothy Hughes, Matt Reynolds
Tim Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page. Matt Reynolds is a technology sociologist, blogger, and social selling technology entrepreneur. He's written over a dozen books, including the Death of the PC, and Social Selling, published by Kogan Page.
Bibliographische Angaben
- Autoren: Timothy Hughes , Matt Reynolds
- 2016, 208 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749478012
- ISBN-13: 9780749478018
- Erscheinungsdatum: 30.06.2016
Sprache:
Englisch
Pressezitat
"A Network gives you Reach... but a Community gives you Power. It's time to stop making excuses, and start bringing in-person social skills to the digital world. The authors not only understand this critical issue, they give you the tools to make it happen." Ted Rubin, Social Marketing Strategist, keynote speaker, and CMO of Brand Innovators, @tedrubin
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