Strategic Employee Communication

1. The incoherence of a solid organizational culture for liquid employees.- 2. Bodymedia theory: a value proposition for organizational culture.- 3. Organizational ethics: the challenges faced by communication and culture to change behaviours.- 4. Leadership communications with an appreciative approach in a participative culture.- 5. WhatsApp and the mediatization of informal communication in organizations.- 6. Diversity Management: an overlook on Brazil's largest companies.- 7. Behind every engagement there is always a good story.- 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations.- 9. Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement.- 10. Work, motivation and Monday mornings.- 11. Building trust from the inside out: employees and their power of influence, by DanielaSandrini Bittencourt Ferreira.- 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi.- 13. Social Team Building as a practice of corporate values to achieve engagement.- 14. Humanized employee communications: the possible contributions of public relations in the BIOFAST Group experience.- 15. Employee Communications Management: the role of planning and communication channels.- 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications.- 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications.- 18. Communications measurement as a key-factor for organizational strategy success.- 19. On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale.- Chapter 20. Simplification to drive relevance: GE's moment of

Gail S. Thornton, a global communications executive with international experience in pharmaceuticals, now maintains a consulting practice in pharmaceuticals/health care and biotechnology.

Viviane Mansi is global head of corporate communications and branding for Votorantim Cimentos, one of the largest cement companies in the world, headquartered in Brazil.