Strategic Innovative Marketing and Tourism, 2 Teile

Business Owner.- Satisfaction of Internal Customers in a Public University Hospital.- Facebook Content Strategies: A Case Study of a Subsidiary Company in Greece.- Examining Gaps in Business and Logistics Skills and their Performance Implications in the Agrifood Supply Chain in Greece.- Understanding Aviation Consumers' Experience at the Time of Their Journeys: the Use of the Denied Boarding Regulations (DBRs) at Chios Airport.- ICT-based Participatory Approaches for the Exploitation and Re-use of Intangible Cultural Heritage.- Business Students in Mexico Developing Work Skills with Work Integrated Learning.- Investigating the Adoption of Integrated Marketing Communication Strategies at Institutional Cultural Festivals in Greece. The Case Study of Aeschylia in Elefsina.- Using the Theory of Planned Behavior versus the Big Five Personality Trait Model in Predicting Entrepreneurial Intention. A Comparison Study of the Two Models.- Consumers' Attitudes Towards Advertisement in YouTube.- An Innovative Platform for Creating Audience-Specific Gamified Cultural Tourism Guides where Art, Tradition and Culture, Technology and Business Converge.- The Historic and Monumental Enhancement as a Tool for the Sustainable Development of Cultural Assets of Greece.- Internet Services and Social Networks in the Greek Academia.- The Effect of Asymmetrical Image Projections on Online Destination Branding.- The Aegina Pistachio as a Cultural Resource for the Development and Promotion of the Island.- The Cultural, Nutritional and the Socio-Economic Value of Messinian Olive Oil from Greece.- Enhancing Practice in Continuity with Innovative Thinking: The Primary Task of Higher Education.- Engaging New Museum Audience through Art Workshops: The Case of Adult Art at Macedonian Museum of Contemporary Art.- The Role of Social Relations in Fostering Entrepreneurship and Creative Use of SME Resources.- Traditional and Modern Forms of Synergies between Cultural and Tourism Sectors: Challenges and Opportunities for Greek Folk Festivities Promoting Traditional Products.- Health Management Issues from Related Quality of Life between Greek and Refugees Postpartum Women in Greece.- The Use of ICT in the Promotion of Arts and Cultural Heritage Education in Museums.- The Role of Destination Brand Image and Revisit Intention on Tourist Spending.- Creativity and Sustainable Development: A Proposal to Transform a Small Greek Island into a Creative Town.- Understanding the Challenges of the Healthcare System in Promoting Best Use of Digital Marketing Tools for a Purposeful Living.- Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company.- The End of Marketing as You Know It. Or Not!.- Categorization of Ambient Media Based on Identification of Common Signs of Selected Installations.- The Dynamic Synergy in Communication and Tourism Development is Calling the City of Katerini, Greece.- Collaborative Problem Solving as a Critical Transversal Skill for the Transition from the School Environment to the Workplace.- Seeking for a Better Fitting: Understanding the Tour Operators for Cruises on Sao Miguel Island.- Impact of the Economic Crisis on Health Indicators in Greece and the Need for Primary Health Care Services.- Voters' Behavior: what Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters.- An Examination of Consumers' Attitudes Towards Genetically Modified-Food: The Greek Case.- App Store Optimization Factors for Effective Mobile App Ranking.- Websites and Facebook Profile Communication of Dentists in Oradea, Romania.- Institutional and Organizational Efforts to Establish Primary Health Care in Greece.- Actors in a Museum: Towards an Innovative Theatre Stage.- Online Imagined Communities in the Airline Industry.- Advances and Distinctions in the Use of Biometric Methods Versus Traditional Methods for Studying the Customer Experience.- The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview.- Do Social Media Affect Museums' Brand Equity? An Exploratory Qualitative Study.- The Sociological Approach to Greek Tourism in the Period of Economic Crisis.- Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services.- OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry.- European Works Councils in the Hotel Industry.- Investigating the Social Media potential to attract customers in the banking services industry using Fuzzy Delphi and Analytic Hierarchy Process.- Greek Consumers' Awareness and Perceptions for Green Hotels and Green Furniture.- Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side.- Tourism, Design and Disability.- Analysing Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania.- The Dawn of GDPR: Implications for the Digital Business Landscape.- Strategic Synergies and Co-Marketing - A case study of the Airline Sector.- Cyprus's Wine Market: Influencing Factors of Consumer Behaviour as Part of Destination Marketing.- The Evolution of Demographic Changes in Greek Society and Proposed Administrative Management Model.- Reasons for Using Daily Deal Sites.- Does Sharing Economy Shape Consumers' Attitudes?.- Spatial Principles as an active agent. Making Greece a Global Market for Sensitized Tourism.- Understanding Consumers' Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations.- Effects of the Blockchain Technology on Human Resources and Marketing. An Exploratory Study.- Indian Cultural Institutions on Instagram.- Island Tourism: Keep it Smart and Sustainable- an Exploratory Approach.- Senior Tourism in Europe: when There are "no boundaries".- Follow the Trail of Culture through Time: The Use of Archeological Sites as Performance Space.- Tourism as a Process of Promoting and Developing Traditional Settlements.- Brand as a Strategic Asset - A Proposal for the Forthcoming Cultural Institution of Pafos.- The Concept of Analysis and Reconstruction of the Work Time System in a Tourism Enterprise.- A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites.- Cyber Security: From Regulations and Policies to Practice.- The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy.- The Dynamics of Small and Peripheral Airports in Tourism and Regional Development: the Case of GREECE.- Cultural Tourism, Destination Branding and Spatial Experience Design: Contemporary Hospitality Design in Cyprus.- Innovative Mobile Tourism Services: The case of 'Greek at the Hotel'.- Modeling the International Tourism Demand as a Complex Network: the Case of the Global Inbound Tourism Market.- Netourwork Framework - A New Era in Strategic Innovative Networking System for Tourism Enterprises.- Social Media Celebrities and Para-social Relationships: The Chinese Context.- Environment and Tourism: An Interactive and Creative Relation: the Cases of Vorres Museum and a Cultural Network of Cities.- Trust and Role in the Sharing Economy.- Online Personal Selling, Need for Touch and e-loyalty.- The Passage from the Materialistic Approach to the Integrated One in Cultural Heritage and Cultural Policies: Challenges and Perspectives.- Carrying Capacity Assessment for Tourism Development- A Strategic Approach.- YouTube Videos: a Destination Marketing Outlook.- Strategic Innovations in Tourism Enterprises through Blockchain Technology.- Understanding Tourist Diaspora: An Interdisciplinary Mixed Mode Design Documenting Greek Tourist Diaspora.- Adventure Tourism-Examining Cases of how it Can Contribute on Rural Development in Greece.- Responsibilities and Ethics of the Greek Businesses on Tourism Industry. An Explanatory Quantitative Research.- Culinary Innovation: The Path to Michelin Stars.- Hotel Revenue Management Techniques and Successful Applications in the Greek Resort Hotels Sector.- To Be or not to Be? Which is the Case with Robots in the Hotel Industry?.- Exploratory Study: How Social Networks Effect the Purchasing Intentions of Moroccan Consumers?.- Spatial Design as a Significant Marketing Tool. A Semiological Analysis of the Rejuvenating Process of a Hospitality Environment Case Study.- The Environmental Aspects of Packaging - Implications for Marketing Strategies.- Come for Broadway, Stay for Bypass: Come for Broadway, Stay for Bypass: Who is New York's Medical Tourist?.- Innovation in Graphic-Print Communication and its Contribution to Marketing Strategies.- Supporting Cultural Heritage Preservation Through Game-based Crowdsourcing.- Is Social Media Paying its Money?.- Consumers Against Luxury Brands: Towards a Research Agenda.- Entrepreneurs-why they are Essential to Industry Success, Global Trends and Opportunities and how to Recruit Top Talent.- Hotel Satisfaction from Generation Y.- Blockchain and Its Role in the Internet of Things.- Local Tradition Meets Gastronomy: The Example of Mount Athos Area Kouzina.- Comparison of Labor Productivity in Tourism and the Economy, Analysis of Selected Countries.- A Classification Model for Serious Games used in Museums, Galleries and other Cultural Sites.- Augmented Reality: the Moderating Role of Hedonic and Utilitarian Motivations on the Intention to Visit a Place.- Crisis Management within the Hotel Industry: The Case of Luxury Hotels and Resorts in Popular Greek Tourism Destinations.- A Literature Review of Smartphone Geolocation Technologies.- Entrepreneur without Intention with Websites as a Communication Tool. Current Trends in Romania.- Digital Self in the Making: Luxury Consumers on Social Media.- Concept Hotels: Offering Unique Experiences to Travelers and Increased Profitability to Businesses.- Sustainable Development of Skills for the Tourism Sector and its Financial Impact.- Participatory Design for Culture Change: the Case of the National Library of Greece Rebranding Process.- Resilient Tourism in Resilient Cultural Heritage Site.- Cultural Innovation Management: Pilot-Research in Production Units, Greece, 2017-2018.- Developing the Museum-monumental Experience from Linear to Interactive Using Chatbots.- E-Procurement in Public Hospitals in Greece.- Castel Lagopesole: from Empty Shell to a Lucrative Venture. Cultural Narratives, Multivision Technologies and Community Cohesion.- Lector in Fabula: Reinventing Digital Publishing to Attract the Youth and Strengthen Cultural Capital in Sites, Museums and Collections.- Location-aware Technologies: How they Affect Customer Experience.- Tourism Marketing Through Internet and Social Media. The Contribution of Smartphones and Virtual Reality.- Museums' Brand Equity and Social Media. Looking into Current Research Insights and Future Research Propositions.- Consumer Segmentation Matrix and Variables for the Explanation of Binary Purchasing Criteria: Prices vs. Product Differentiation.- An Exploration of Employability Competences of Greek Accountants. The Employers' Opinion.- Entrepreneurship Education Impact on Entrepreneurial Intention among Tourism Students. A Longitudinal Study.- Artificial Intelligence Impact on Digital Marketing Research.- United States Small Employers: A New Marketing Channel for Medical Tourism?.- Preferences and Networks in Medical Tourism: Beyond the Reach of Providers?.- Flow-er-ing Local Community Participation: Culture and Nature as Cradles of Sustainable Development via "KOINONO Tinos Gathering".- Online Presence of Tour Companies in The Azores.- Fighting Recession with Art: Innovative Suggestions from Young Pioneers in Opera. The case of "The Medium Project".- Tourism Marketing Channels in Digital Evolution Era: Online Travel Agencies in Greek Tourism Industry.- The Wine Lab: Generating Innovation Between Practice and Research. Exploring the Views from Wine Makers and Policy Makers.- How Artificial Intelligence (AI) affects Digital Marketing.

technology-mediated services marketing, customer relationship management, customer-brand relationships, and innovation management, and his academic work has been published in various scientific journals.