STRATEGIC SIGNIFICANCE OF INVENTORY MANAGEMENT TO PROMOTE CUSTOMER SERVICE DELIVERY (THE CASE BAIR DAR FOOD FACTORY)

The strategic significance of inventory management is to promote customer service as element of physical distribution management (PDM) has been recognized as the essential part of marketing strategy and business process from organization wide respective of well run companies. To be good performances in the market place an enterprise maybe required to commit some capital. This study was reviewing the available books on customer service, inventory management, and physical distribution management. The objective of study is to assess the strategic significance of inventory management to promote service delivery. The research also explain the literature review and explain the methodology which increased data collection tools types of data and sampling techniques. In case of primary data the researcher may get them from employees of the organization through questionnaire method of gathering data. The secondary data was obtained by analyzing published material. Sample size of the population is 20% (40) respondents out of total population 200 and the researcher used simple random sampling technique. The major findings of his research are there is no good way of inventory management in the factory.