Successful Asian Women Entrepreneurs in the Western Context

Although there have been previous books on ethnicentrepreneurship with limited concentration on the participation ofwomen in their family businesses, only few business scholarsconsider women as key business players. This book is unique as itexplores the emerging profile of Asian women entrepreneurs in awestern context through analysis of interviews with 16 Asian womenin Australia. Asian women entrepreneurs bring together ethnicopportunities and personal characteristics to enhance theirbusiness performance. They balance western and Asian business andpersonal values. The findings in this book are significant both interms of theoretical and practical standpoints as they contributeto the existing knowledge of ethnic entrepreneurship and femaleentrepreneurship. Also, this book provides useful information andsuggestion for the new immigrants to the west as well as the newbusiness owners. It also portrays success stories shared by 16experienced and successful female business owners who are rolemodels for the next generation of women entrepreneurs, especiallythose with Asian ethnic background.