The 30 Day MBA in Marketing
Your Fast Track Guide to Business Success
(Sprache: Englisch)
Gain all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.
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Produktdetails
Produktinformationen zu „The 30 Day MBA in Marketing “
Gain all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.
Klappentext zu „The 30 Day MBA in Marketing “
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director.
The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered.
Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.
Inhaltsverzeichnis zu „The 30 Day MBA in Marketing “
List of figures List of tables Introduction
01 Introduction to marketing Understanding markets Marketing in the internet era Online video courses and lectures Online video case studies
02 Buyer behaviour Understanding customers Features, benefits and proofs Market research Market segmentation What market segmentation can help a business achieve Online video courses and lectures Online video case studies
03 Marketing strategy Devising marketing strategy-the overview Getting the measure of markets Brands Marketing mix Online video courses and lectures Online video case studies
04 Products and services Generic product categories Product/service life cycle Quality Online video courses and lectures Online video case studies
05 Advertising and promotion The rules of advertising Websites and effective internet presence Tracking website traffic Selling Online video courses and lectures Online video case studies
06 Place and distribution Channel structures Channels of distribution Logistics Outsourcing Online video courses and lectures Online case studies
07 Pricing Economic theory and pricing strategy Pricing decisions and their relationship with costs, volume and ultimately profits Pricing strategies-the marketing options Review your products and services Online video courses and lectures Online video case studies
08 People: managing the marketing organization Marketing strategy vs structure, people and systems Structures-the options People Systems Online video courses and lectures Online video case studies
09 Maths for marketing Quantitative research and analysis Forecasting Surveys and sample size Marketing operations Marketing investment decisions Online video courses and lectures Online case studies
10 Marketing and the law Trading regulations Employment legislation Intellectual property Ethics in marketing Online video courses and
... mehr
lectures Online video case studies
11 Marketing plans and budgets Shaping marketing plans-tools and techniques Marketing and business plans Budgets and variances Online video courses and lectures Online video case studies
12 Additional core general MBA subjects Accounting and finance Organizational behaviour Strategy Online video courses and lectures Online video case studies
Index
11 Marketing plans and budgets Shaping marketing plans-tools and techniques Marketing and business plans Budgets and variances Online video courses and lectures Online video case studies
12 Additional core general MBA subjects Accounting and finance Organizational behaviour Strategy Online video courses and lectures Online video case studies
Index
... weniger
Autoren-Porträt von Colin Barrow
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook, The 30 Day MBA in International Business, The30 Day MBA and The 30 Day MBA in Business Finance (Kogan Page).
Bibliographische Angaben
- Autor: Colin Barrow
- 2016, 2. Aufl., 280 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 074947498X
- ISBN-13: 9780749474980
- Erscheinungsdatum: 06.01.2016
Sprache:
Englisch
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