The Art of the Start 2.0
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
(Sprache: Englisch)
Fully revised and updated for the first time in a decade, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds. It is required reading in entrepreneurship courses around the world, and this tenth-anniversary edition features the...
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Fully revised and updated for the first time in a decade, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds. It is required reading in entrepreneurship courses around the world, and this tenth-anniversary edition features the latest wisdom about social media, crowdfunding, cloud computing, and many other topics.Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
The Art of the Start solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 it has been the essential guide for anyone starting anything, from a multinational corporation to a church group.
From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science the art of the start.
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Acknowledgments
In giving advice, seek to help, not please, your friend.
Solon
Write what you know. That should leave you with a lot of free time.
Howard Nemerov
Read Me First
I have never thought of writing for reputation and honor. What I have in my heart must come out; that is the reason why I compose.
Ludwig van Beethoven
If I knew then what I know now. Most experienced entrepreneurs say this at some point. My goal is that you won t have to because you read this book.
I ve started three companies, invested in ten, and advised organizations as small as two people and as large as Google. I ve worked for Apple twice, and I m the chief evangelist of a startup called Canva. Hundreds of entrepreneurs have pitched me until my right ear won t stop ringing.
When it comes to startups, I ve been there and done that several times over. Now I m doing what techies call a core dump, or recording what s in my memory. My knowledge comes from my scars in other words, you will benefit from my hindsight.
My goal is simple and pure: I want to make entrepreneurship easier for you. When I die, I want people to say, Guy empowered me. I want lots of people to say this, so this book is for a broad population:
1. Guys and gals in garages, dorms, and offices creating the next big thing
2. Brave souls in established companies bringing new products to market
3. Social entrepreneurs in nonprofits making the world a better place
Great companies. Great divisions. Great schools. Great churches. Great nonprofits. Great entrepreneurs. That s the plan. A few details before we start:
My original intent was to merely update the book. However, I kept adding, altering, and deleting. Thus, this isn t a 1.1 kind of revision. This is a 2.0, whole-integer, real-man revision. When my editor at
... mehr
Penguin told me to turn on Track Changes in Word, so that copyediting would be easy, I LOLed. Version 2.0 is 64 percent longer than version 1.0.
For brevity, and because entrepreneurs are more similar than different, I use the word startup to refer to any new venture profit or not-for-profit and the word product to refer to any new product, service, or idea. You can apply the lessons of this book to start almost anything, so don t get hung up on semantics.
If you re reading the paper version of this book, you ll see text that is underlined and italicized. This text is hyperlinked in the e-book version. You don t need to buy the e-book, but I guarantee that you will gain more than the cost of the e-book in additional knowledge if you did.
For every recommendation, there is an exception, and I could also be wrong. Learning by anecdote is risky, but waiting for scientific proof is too. Remember, few things are right or wrong in entrepreneurship there s only what works and what doesn t work.
I assume that your goal is to change the world not study it. Entrepreneurship is about doing, not learning to do. If your attitude is Cut the crap let s get going, you re reading the right book by the right author. Onward . . .
Guy Kawasaki
Silicon Valley, California
GuyKawasaki@gmail.com
CONCEPTION
CHAPTER 1
The Art of Starting Up
The most exciting phrase to hear in science, the one that heralds new discoveries, is not Eureka! (I found it!) but That s funny . . .
Isaac Asimov
GIST (Great Ideas for Starting Things)
For brevity, and because entrepreneurs are more similar than different, I use the word startup to refer to any new venture profit or not-for-profit and the word product to refer to any new product, service, or idea. You can apply the lessons of this book to start almost anything, so don t get hung up on semantics.
If you re reading the paper version of this book, you ll see text that is underlined and italicized. This text is hyperlinked in the e-book version. You don t need to buy the e-book, but I guarantee that you will gain more than the cost of the e-book in additional knowledge if you did.
For every recommendation, there is an exception, and I could also be wrong. Learning by anecdote is risky, but waiting for scientific proof is too. Remember, few things are right or wrong in entrepreneurship there s only what works and what doesn t work.
I assume that your goal is to change the world not study it. Entrepreneurship is about doing, not learning to do. If your attitude is Cut the crap let s get going, you re reading the right book by the right author. Onward . . .
Guy Kawasaki
Silicon Valley, California
GuyKawasaki@gmail.com
CONCEPTION
CHAPTER 1
The Art of Starting Up
The most exciting phrase to hear in science, the one that heralds new discoveries, is not Eureka! (I found it!) but That s funny . . .
Isaac Asimov
GIST (Great Ideas for Starting Things)
... weniger
Autoren-Porträt von Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers..
Bibliographische Angaben
- Autor: Guy Kawasaki
- 2015, Internationale Ausgabe, 336 Seiten, mit Abbildungen, Maße: 15,6 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Portfolio Hardcover
- ISBN-10: 1591848113
- ISBN-13: 9781591848110
- Erscheinungsdatum: 26.02.2015
Sprache:
Englisch
Pressezitat
Praise for the original edition of The Art of the Start:"A successful entrepreneur requires three things: a garage, an idea, and this book Guy's irrepressible guide to the raw essentials of life in a young company."
Michael Moritz, Sequoia Capital
"This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it."
Clayton Christensen, author of The Innovator's Dilemma
"Anyone trying to change the world should read The Art of the Start."
Wendy Kopp, founder of Teach for America
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