The Complete Copywriter
Create Marketing Copy That Works
(Sprache: Englisch)
Write effective copy that is concise, contemporary, captivating and customer-focused.
Erscheint am 03.08.2024
versandkostenfrei
Buch (Kartoniert)
28.80 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The Complete Copywriter “
Klappentext zu „The Complete Copywriter “
Write effective copy that is concise, contemporary, captivating and customer-focused.
Inhaltsverzeichnis zu „The Complete Copywriter “
Section - ONE: Copywriting: the core skills; Section - 01: You are already a copywriter; Section - 02: What is copy?; Section - 03: Planning: the basics; Section - 04: Shaping the copy; Section - 05: Bringing your copy to life; Section - 06: Creating headlines; Section - TWO: Creating a content strategy; Section - 07: Putting the copy in context; Section - 08: Managing your content strategy; Section - THREE: Copywriting in different channels; Section - 09: Social media and email; Section - 10: Digital content; Section - 11: Writing blogs; Section - 12: Thought leadership; Section - 13: Copy in the customer journey;
Autoren-Porträt von Alan Barker
Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. A prolific writer, he is the author of Improve your Communication Skills, How to be Better at Managing People, 30 Minutes to Brainstorm Great Ideas, 30 Minutes Before a Meeting and How to Manage Meetings (all published by Kogan Page).
Bibliographische Angaben
- Autor: Alan Barker
- 2024, 288 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398613533
- ISBN-13: 9781398613539
- Erscheinungsdatum: 03.08.2024
Sprache:
Englisch
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