Perloff, R: Dynamics of Persuasion
(Sprache: Englisch)
'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure &...
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'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.
Inhaltsverzeichnis zu „Perloff, R: Dynamics of Persuasion “
Part 1 Foundations 1 Introduction to Persuasion 2 Historical and Ethical Foundations Part II The Nature of Attitudes 3 Attitudes: Definition and Structure 4 The Power of Our Passions: Theory and Research on Strong Attitudes 5 Attitudes: Functions and Consequences 6 Attitude Measurement Part III Changing Attitudes and Behavior 7 Processing Persuasive Communications 8 "Who Says It": Source Factors in Persuasion 9 Fundamentals of the Message 10 Emotional Message Appeals: Fear and Guilt 11 Cognitive Dissonance Theory Part Four Persuasive Communication Contexts 12 Interpersonal Persuasion 13 Advertising, Marketing, and Persuasion 14 Health Communication Campaigns Glossary
Autoren-Porträt von Richard M. Perloff
Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. From 2003 to 2011, he served as chair and the first director of the School of Communication at Cleveland State. Perloff enjoys teaching undergraduate persuasion, graduate persuasion, and political communication courses at Cleveland State. He is a Fellow of the Midwest Association for Public Opinion Research, writes feature stories for Cleveland weekly newspapers, and has received city and state-wide journalism awards for his work. He lives in Beachwood, Ohio with his family, is an early morning swimmer, and newspaper-with- coffee aficionado.
Bibliographische Angaben
- Autor: Richard M. Perloff
- 5th ed., XXIV, 541 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 18,9 x 23,1 cm, Kartoniert (TB), Englisch
- Verlag: Taylor & Francis Ltd.
- ISBN-10: 0415507421
- ISBN-13: 9780415507424
- Erscheinungsdatum: 23.08.2013
Sprache:
Englisch
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