The Economics of Information Technology
An Introduction
(Sprache: Englisch)
A concise and accessible review of some of the important economic factors affecting information technology industries.
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
33.10 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The Economics of Information Technology “
A concise and accessible review of some of the important economic factors affecting information technology industries.
Klappentext zu „The Economics of Information Technology “
The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
Inhaltsverzeichnis zu „The Economics of Information Technology “
List of figures; The Raffaele Mattioli lectures; Part I. Competition and Market Power: 1. Introduction; 2. Technology and market structure; 3. Intellectual property; 4. The Internet boom; 5. Differentiation of products and prices; 6. Switching costs and lock-in; 7. Supply-side economies of scale; 8. Demand-side economies of scale; 9. Standards; 10. Systems effects; 11. Computer mediated transactions; 12. Summary; Part II. Intellectual Property, Competition and Information Technology: 13. Introduction; 14. Patents, trade secrets and copyrights; 15. Differentiation of products and prices; 16. Switching costs and lock-in; 17. Standards and patents; 18. Do we need to reform the patent system?; 19. Summary and conclusions; Bibliography; Index of names; Index of subjects.
Autoren-Porträt von Hal R. Varian, Joseph Farrell, Carl Shapiro
Varian, Hal R.Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley.Farrell, Joseph
Joseph Farrell is Professor of Economics in the Department of Economics at the University of California, Berkeley. He has served as Deputy Assistant Attorney General and Chief Economist at the Anti-Trust Division, US Department of Justice, 2000-1.
Bibliographische Angaben
- Autoren: Hal R. Varian , Joseph Farrell , Carl Shapiro
- 2004, 114 Seiten, Maße: 14 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Cambridge University Press
- ISBN-10: 0521605210
- ISBN-13: 9780521605212
- Erscheinungsdatum: 01.09.2015
Sprache:
Englisch
Kommentar zu "The Economics of Information Technology"
Schreiben Sie einen Kommentar zu "The Economics of Information Technology".
Kommentar verfassen