The Formula

'A smart, readable account of the unexpected scientific principles that drive success'
Financial Times

'It's rare that a book about success turns out to be such a page-turner, File The Formula away with Freakonomics or Outliers'
GeekWire

'Fascinating'
Bloomberg Businessweek

'A fun, fast, first-hand account of efforts to use big data to pull back the curtains on our collective dynamics. The Formula offers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways'
Nature

The groundbreaking international bestseller which reveals the indisputable scientific laws that turn your achievements into success and shows you how to use them to your own advantage.

In The Formula, Albert-László Barabási, one of the world's leading experts on the science of networks, reveals the unspoken rules behind who truly gets ahead and why, and outlines the five laws that govern this phenomenon and how we can use them to our own advantage.

Drawing on big data research that covers everyone from ace fighter pilot the Red Baron to graffiti artist Jean-Michel Basquiat, Miles Davis and his recording of Kind of Blue to Marcel Duchamp and Tiger Woods, Barabási shows why success can come at any time, as long as we are persistent, why in successful teams one person gets the lion's share of the credit, and why the last interviewee almost always gets the job.

Unveiling the scientific principles that drive success, and how to leverage them, Barabási offers a new understanding of the very foundation of how people excel in today's society, and how to harness these principles for yourself.