The Importance of Positioning Map in Global Marketing
Positioning philosophy. Practical application of positioning map. Social Marketing Profile.
(Sprache: Englisch)
Globalization - The Art of Managing the Marketing of the World and Transforming Values. The monograph deals with the field of social marketing management. At the present stage, the company's external orientation focuses on targeting the interests of the...
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Globalization - The Art of Managing the Marketing of the World and Transforming Values. The monograph deals with the field of social marketing management. At the present stage, the company's external orientation focuses on targeting the interests of the target audience in light of market realities. A positioning map is a guide to the marketing activities of companies, which includes formulating a plan of action for the firm's leadership - in branding, competition, segmentation and customer communication policy. The monograph reflects the theoretical and practical aspects of market positioning in a global context. It relies on research methodologies such as: situational analysis, causal method, market monitoring - based on international experience.
Autoren-Porträt von Levan Lazviashvili
Lazviashvili, LevanLevan Lazviashvili - Assoc.Prof. Doctor of Economics. Georgian Teaching University "Geomedi". Direction: Marketing and Management.
Bibliographische Angaben
- Autor: Levan Lazviashvili
- 2020, 56 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200788022
- ISBN-13: 9786200788023
Sprache:
Englisch
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