The Media Economy
(Sprache: Englisch)
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this...
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The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.
Klappentext zu „The Media Economy “
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.
Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today's media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.
Inhaltsverzeichnis zu „The Media Economy “
What is The Media Economy?Theories and Approaches to Examine the Media Economy
Key Concepts Used in Understanding the Media Economy
Evolving Markets in the Media Economy
Media as Multi-Platform Enterprises
Technology and the Media Economy
Globalization and the Media Economy
Regulation and the Media Economy
Social Aspects of the Media Economy
Finance, Valuation and Investment in the Media Economy
Labor and the Media Economy
Assessing the Future of the Media Economy
Bibliographische Angaben
- Autor: Alan B. Albarran
- 2016, 2. Aufl., 222 Seiten, Maße: 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Routledge
- ISBN-10: 1138886084
- ISBN-13: 9781138886087
Sprache:
Englisch
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