The Rise of Bacardi
From Cuban Rum to a Global Empire, an insiders story
(Sprache: Englisch)
The story of a small family-owned company, told from an insiders point of view
Jetzt vorbestellen
versandkostenfrei
Buch (Gebunden)
26.90 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The Rise of Bacardi “
The story of a small family-owned company, told from an insiders point of view
Klappentext zu „The Rise of Bacardi “
In 1862, in the city of Santiago di Cuba, a family-owned business purchased a distillery, producing the first bottle of what would become known as Barcadi rum. In the years that followed, Barcadi expanded to become a globally recognized household name, renowned for its premium quality white rum. The Rise of Bacardi tells the story of the Bacardi company, from its origins in the mid-19th century to its expansion in the early 20th to its international acclaim as the world's leading manufacturer of spirits today. This is the story of a company but it is also the story of a family who has faced political and societal upheaval, from the Spanish American War to American Prohibition and the Cuban Revolution, and has continued to go from strength to strength throughout over the last 150 years. As a member of the Bacardi family and former employee of the company, Jorge L. Del Rosal Covani provides a unique insider's point of view in parallel to his own story as the company expanded in the latter half of the 20th century to today.
Autoren-Porträt von Jorge L. Del Rosal Covani
Jorge Del Rosal, fifth generation member of the Bacardi family, graduated from Georgia Tech and the US Brewers Academy. After working for 35 years as Master Blender, HR VP worldwide and Assistant to the President, he provides unique insights into his family, the company and the real history of Bacardi with this book.
Bibliographische Angaben
- Autor: Jorge L. Del Rosal Covani
- 2020, 304 Seiten, Maße: 16,6 x 24,1 cm, Gebunden, Englisch
- Verlag: LID Publishing
- ISBN-10: 1912555611
- ISBN-13: 9781912555611
- Erscheinungsdatum: 03.03.2020
Sprache:
Englisch
Kommentar zu "The Rise of Bacardi"
Schreiben Sie einen Kommentar zu "The Rise of Bacardi".
Kommentar verfassen