The Theory and Practice of Revenue Management
(Sprache: Englisch)
Revenue management (RM) has emerged as one of the most important new business practices in recent times.
This book is the first comprehensive reference book to be published in the field of RM.
It unifies the field, drawing from industry sources as...
This book is the first comprehensive reference book to be published in the field of RM.
It unifies the field, drawing from industry sources as...
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Produktinformationen zu „The Theory and Practice of Revenue Management “
Revenue management (RM) has emerged as one of the most important new business practices in recent times.
This book is the first comprehensive reference book to be published in the field of RM.
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details.
Successful hardcover version published in April 2004.
This book is the first comprehensive reference book to be published in the field of RM.
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details.
Successful hardcover version published in April 2004.
Klappentext zu „The Theory and Practice of Revenue Management “
Revenue management (RM) has emerged as one of the most important new business practices in recent times.
This book is the first comprehensive reference book to be published in the field of RM.
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details.
Successful hardcover version published in April 2004.
The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book's purpose is to provide a comprehensive, accessible synthesis of the state of the art in Revenue Management.
Inhaltsverzeichnis zu „The Theory and Practice of Revenue Management “
- Introduction- Single-Resource Capacity Control
- Network Capacity Control
- Overbooking
- Dynamic Pricing
- Auctions
- Customer-Behavior and Market-Response Models
- The Economics of RM
- Estimation and Forecasting
- Industry Profiles
- Implementation
- Appendices
- References
- Index.
Bibliographische Angaben
- Autoren: Kalyan T. Talluri , Garrett J. van Ryzin
- 2005, 713 Seiten, Maße: 15,5 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Springer
- ISBN-10: 0387243763
- ISBN-13: 9780387243764
Sprache:
Englisch
Rezension zu „The Theory and Practice of Revenue Management “
"Simply put this is an outstanding book. It is the first book to fully articulate the various ways operations research may be applied to revenue management problems. As such it is, in my opinion, one of the most important books in applied OR to appear in the last decade. The first Chapter gives one of the most succinct yet satisfying reviews of revenue management I have seen anywhere. This is followed in Chapters 2, 3 and 4 with nice treatments of resource allocation, capacity, and overbooking to complete Part I.
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