Tim Cook
The Genius Who Took Apple to the Next Level
(Sprache: Englisch)
Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011.
The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't...
The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't...
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Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone."
But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success.
Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.
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Chapter 1: The Death of Steve JobsOn Sunday, August 11, 2011, Tim Cook got a call that would change his life. When he picked up the phone, Steve Jobs was on the other end, asking him to come to his home in Palo Alto. At the time, Jobs was convalescing from treatment for pancreatic cancer and a recent liver transplant. He had been diagnosed with cancer in 2003, and after initially resisting treatment, he had undergone several increasingly invasive procedures to fight the disease ravaging his body. Cook, surprised by the call, asked when he should come over, and when Jobs replied, "Now," Cook knew it was important. He set off immediately to Jobs's home.
When he arrived, Jobs told Cook that he wanted him to take over as CEO of Apple. The plan was for Jobs to step down as CEO, go into semiretirement, and become the chairman of Apple's board. Even though Jobs was very sick, both men believed-or at least pretended-that he would be around for a while yet. Though he had been diagnosed several years before, he had lived for many years with the disease, refusing to slow down or step back from Apple. In fact, only a few months earlier, in the spring of 2011, he had told his biographer Walter Isaacson, "There'll be more; I'll get to the next lily pad; I'll outrun the cancer." Always determined, Jobs refused to back down or admit that his illness was serious. And at that time, he truly believed he would survive it.
For both men, Jobs's new appointment as chairman wasn't an honorary title or something to keep the shareholders happy; it was a real, honest-to-goodness job that would allow him to oversee and steer Apple's future direction. As David Pogue, technology writer for the New York Times and Yahoo, wrote, "You can bet that as chairman, Mr. Jobs will still be the godfather. He'll still be pulling plenty of strings, feeding his vision to his carefully built team, and weighing in on the company's compass headings." Jobs had already left Apple
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once-and now that he'd made it into one of the most innovative companies in the world, he wasn't about to do so again.
As Jobs and Cook discussed CEO succession on that momentous day in August, Cook brought up Steve's "godfather" role. The pair chatted about how they'd work together in their new positions, not realizing quite how close to death Steve actually was. "I thought . . . he was going to live a lot longer," said Cook, reflecting back on the conversation. "We got into a whole level of discussion about what would it mean for me to be CEO with him as chairman," he recalled. When Jobs said, "You make all the decisions," Cook suspected something was wrong. Jobs would never have handed over the reins willingly. So Cook "tried to pick something that would incite him," asking questions like, "You mean that if I review an ad, and I like it, it should just run without your okay?" Jobs laughed and said, "Well, I hope you'd at least ask me!" Cook "asked him two or three times, 'Are you sure you want me to do this?' " He was prepared for Jobs to step back in if need be, because he "saw him getting better at that point in time."
Jobs's reply to the question about the ad was revealing. He was famously meddlesome in nature, one of the main reasons why Cook assumed he would continue to oversee Apple, even if Cook was now officially in charge of running the day-to-day-though he had largely been doing this for several years already in his role as COO, while Jobs was still CEO. And despite stepping away from all formal responsibility, Jobs did remain very much a part of the company. Cook kept him involved, going "over [to his house] often during the week, and sometimes on the weekends. Every time I saw him he seemed to be getting better. He felt that way as well." Both Jobs and Apple's PR team continued to deny that he was in ill health-no one would admit that he was close to death. But, "unfortunately, it didn't work out that way," Cook said
As Jobs and Cook discussed CEO succession on that momentous day in August, Cook brought up Steve's "godfather" role. The pair chatted about how they'd work together in their new positions, not realizing quite how close to death Steve actually was. "I thought . . . he was going to live a lot longer," said Cook, reflecting back on the conversation. "We got into a whole level of discussion about what would it mean for me to be CEO with him as chairman," he recalled. When Jobs said, "You make all the decisions," Cook suspected something was wrong. Jobs would never have handed over the reins willingly. So Cook "tried to pick something that would incite him," asking questions like, "You mean that if I review an ad, and I like it, it should just run without your okay?" Jobs laughed and said, "Well, I hope you'd at least ask me!" Cook "asked him two or three times, 'Are you sure you want me to do this?' " He was prepared for Jobs to step back in if need be, because he "saw him getting better at that point in time."
Jobs's reply to the question about the ad was revealing. He was famously meddlesome in nature, one of the main reasons why Cook assumed he would continue to oversee Apple, even if Cook was now officially in charge of running the day-to-day-though he had largely been doing this for several years already in his role as COO, while Jobs was still CEO. And despite stepping away from all formal responsibility, Jobs did remain very much a part of the company. Cook kept him involved, going "over [to his house] often during the week, and sometimes on the weekends. Every time I saw him he seemed to be getting better. He felt that way as well." Both Jobs and Apple's PR team continued to deny that he was in ill health-no one would admit that he was close to death. But, "unfortunately, it didn't work out that way," Cook said
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Autoren-Porträt von Leander Kahney
Leander Kahney, the bestselling author of Inside Steve's Brain , Jony Ive and Cult of Mac , has covered Apple for more than a dozen years. He is the former news editor of Wired.com, and now the editor of CultofMac.com.
Bibliographische Angaben
- Autor: Leander Kahney
- 2019, Internationale Ausgabe, 320 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 15,1 x 22,8 cm, Kartoniert (TB), Englisch
- Verlag: Portfolio
- ISBN-10: 0525542809
- ISBN-13: 9780525542803
- Erscheinungsdatum: 20.06.2019
Sprache:
Englisch
Pressezitat
Praise for Tim Cook:"A rich narrative." The Wall Street Journal
An illuminating portrait. Kirkus Reviews
Praise for Leander Kahney's previous books:
Inside Steve s Brain
A USA Today Best Business Book of 2008
A rich, essential read for [fans] to get inside Jobs s head and discover what makes Apple insanely great. USA Today
Enjoyable, well-written, very informative, and, most important, up to date a unique approach, about [Jobs], from someone as steeped in Apple s culture and history as Kahney. CNet
A detailed, concept-oriented blow-by-blow look at Apple s CEO and what makes him tick. Macworld
Jony Ive
A New York Times bestseller
An adulating biography of Apple s left-brained wunderkind, whose work continues to revolutionize modern technology. Kirkus Reviews
Kahney takes us inside the creation of these memorable objects. The Wall Street Journal
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