Trends and Issues in Global Tourism 2011
(Sprache: Englisch)
This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses current challenges in the aviation and hospitality industry, in destination management and in marketing and distribution management.
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This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses current challenges in the aviation and hospitality industry, in destination management and in marketing and distribution management.
Inhaltsverzeichnis zu „Trends and Issues in Global Tourism 2011 “
New Data on Tourism and Changing Travel Behaviour.- Challenges in Global Aviation Management.- Hospitality Management in a Changing Environment.- Destination Management: Product - Branding - Promotion.- Marketing Management in Global Tourism: Identifying New Opportunities.- Business Travel Management: Costs - Yield - Success.- Corporate Social Responsibility: Help or Hindrance?.- Beyond the Boundaries of the Tourism Industry.
Autoren-Porträt
Dr. Roland Conrady ist Professor für BWL an der FH Heilbronn.
Bibliographische Angaben
- 2013, XXVI, 342 Seiten, Maße: 15,5 x 23,5 cm, Kartoniert (TB), Englisch
- Herausgegeben: Roland Conrady, Martin Buck
- Verlag: Springer, Berlin
- ISBN-10: 3642267041
- ISBN-13: 9783642267048
Sprache:
Englisch
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