Tribal Marketing
A Post Modern Pakistani Perspective
(Sprache: Englisch)
The Postmodern era has broadened our horizon on how social consumption helps consumers create a self identity and sense of liberation. Tribal marketing further takes into account these understanding in helping marketers create a marketing strategy that...
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The Postmodern era has broadened our horizon on how social consumption helps consumers create a self identity and sense of liberation. Tribal marketing further takes into account these understanding in helping marketers create a marketing strategy that attempts to build social communities that are centered on a product or service.The book focuses on the consumer of postmodern era who is constantly searching for "Linkage Value". These tribes are not just held together by a sense of being in a community instead their binding force is the shared emotion and passion that linking value of a product or service holds. This book is a first of its kind and is focused on studying Tribal behaviors and inclinations among the car racing enthusiasts in Pakistani perspective.
Bibliographische Angaben
- Autoren: Bilal Bin Zafar , Kashir Asghar
- 2014, 140 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659572969
- ISBN-13: 9783659572968
Sprache:
Englisch
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