Ultimate Guide to Google Adwords
How to Access 100 Million People in 10 Minutes
(Sprache: Englisch)
Google now processes 40,000 searches every second (that's 1.2 trillion searches every year) making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and...
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Google now processes 40,000 searches every second (that's 1.2 trillion searches every year) making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful advertising medium.
Klappentext zu „Ultimate Guide to Google Adwords “
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.Updates specific to this edition include:
Powerful bidding strategies using remarketing lists for search adsNew ad extension features Automation capabilities using AdWords scriptsBonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account
Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Inhaltsverzeichnis zu „Ultimate Guide to Google Adwords “
Table of Contents1. Why Google is so important
2. Getting off to an excellent start
3. Winning the keyword battle
4. Writing the ads that get the clicks
5. Making Google's system work to your advantage
6. Tracking your traffic and sales
7. Turning your traffic into money
8. Getting traffic from other solid sources
9. Google FAQ
10. Improving your world
Autoren-Porträt von Mike Rhodes, Perry Marshall, Bryan Todd
Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients spanning 300 industries seek him for his capacity to integrate many disparate fields: sales, engineering, art, and psychology. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry. Techniques he pioneered are standard best practices today. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact about your business, it's an action you take on your business. His works include 80/20 Sales & Marketing, The Ultimate Guide to Google AdWords (4th Edition), the world's most popular book on Google advertising, and The Ultimate Guide to Facebook Advertising (2nd Edition) and Ultimate Guide to Local Business Marketing.
Bibliographische Angaben
- Autoren: Mike Rhodes , Perry Marshall , Bryan Todd
- 2017, 5. Aufl., 380 Seiten, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 1599186128
- ISBN-13: 9781599186122
Sprache:
Englisch
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