Understanding Digital Marketing
Marketing Strategies for Engaging the Digital Generation
(Sprache: Englisch)
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
25.70 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Understanding Digital Marketing “
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
Klappentext zu „Understanding Digital Marketing “
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.
Inhaltsverzeichnis zu „Understanding Digital Marketing “
** Chapter - 01: Digital Marketing... The Origin of...; ** Chapter - 02: Have a Plan and Stick to it... Strategy!; ** Chapter - 03: Crouch, Touch, Pause... Engage...; ** Chapter - 04: Search - Being Found Online; ** Chapter - 05: Understanding Social Media; ** Chapter - 06: Understanding E-Mail Marketing; ** Chapter - 07: Understanding Mobile Marketing; ** Chapter - 08: Content Marketing and Native Advertising; ** Chapter - 09: Understanding Programmatic; ** Chapter - 10: All About Video; ** Chapter - 11: Understanding Online PR; ** Chapter - 12: Understanding Performance Marketing; ** Chapter - 13: Understanding The IoT; ** Chapter - 14: Optimizing The Customer and User Experience; ** Chapter - 15: The Future of Digital Marketing; ** Chapter - 16: Three Online-Only Bonus Chapters and Three Online-Only Contributor Views
Autoren-Porträt von Damian Ryan
Damian Ryan is an advisory partner for Moore Stephens UK (one of the UK's largest independent accounting and consulting networks) and a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.
Bibliographische Angaben
- Autor: Damian Ryan
- 2016, 4th ed., 464 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749478438
- ISBN-13: 9780749478438
- Erscheinungsdatum: 07.11.2016
Sprache:
Englisch
Kommentar zu "Understanding Digital Marketing"
Schreiben Sie einen Kommentar zu "Understanding Digital Marketing".
Kommentar verfassen