Yes!
60 Secrets from the Science of Persuasion. Includes 10 new secrets
(Sprache: Englisch)
Featuring ten new chapters - one for each year - that reveal even more secrets of persuasion.
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Produktinformationen zu „Yes! “
Featuring ten new chapters - one for each year - that reveal even more secrets of persuasion.
Klappentext zu „Yes! “
Featuring ten new chapters, this special anniversary edition features updated research and fresh secrets of persuasion. Over 750,000 copies have now been sold worldwide.Autoren-Porträt von Noah J. Goldstein, Steve Martin, Robert B. Cialdini
Steve Martin, Noah Goldstein and Robert B. Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Dr. Cialdini is the world's most cited living social psychologist and author of the seminal book Influence. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! and The small BIG.
Bibliographische Angaben
- Autoren: Noah J. Goldstein , Steve Martin , Robert B. Cialdini
- 2017, Updated and expanded ed., 304 Seiten, Maße: 19,3 x 12,4 cm, Kartoniert (TB), Englisch
- Verlag: Profile Books
- ISBN-10: 1781257426
- ISBN-13: 9781781257425
- Erscheinungsdatum: 15.03.2017
Sprache:
Englisch
Pressezitat
Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. Daniel Finkelstein, Executive Editor The Times
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