42 Rules: 42 Rules of Product Management (ePub)
Learn the Rules of Product Management from Leading Experts around the World
(Sprache: Englisch)
The 42 Rules of Product Management (2nd Edition) is a collection of product management wisdom from forty experts from around the world including Adrienne Tan, Linda Gorchels, Jeff Lash, Marty Cagan, and Rich Mironov. The contributors each share one rule...
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The 42 Rules of Product Management (2nd Edition) is a collection of product management wisdom from forty experts from around the world including Adrienne Tan, Linda Gorchels, Jeff Lash, Marty Cagan, and Rich Mironov. The contributors each share one rule they think is critical to succeed in product management from their experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!. Plus, it was written with the busy product manager in mind. – it is short and to the point. Whether you are an experienced product manager or just starting out, the 42 Rules of Product Management will help you succeed.
Autoren-Porträt von Greg Cohen, Brian Lawley
Brian Lawley is the CEO and Founder of the 280 Group. During his twenty-five year career in product management and product marketing, he has shipped more than fifty successful products. He is the former president of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management, and is the author of the best-selling books Expert Product Management and The Phenomenal Product Manager. He is a Certified Product Manager and Certified Product Marketing Manager, has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and blog.Greg Cohen is a Senior Principal Consultant with the 280 Group and a fifteen-year product management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former president of the Silicon Valley Product Management Association. He has worked and consulted to venture startups and large companies alike and has trained product managers throughout the world on Agile development, road mapping, feature prioritization, product lifecycle process, and product management assessment. Greg is the author of the book Agile Excellence for Product Managers and a speaker and frequent commentator on product management issues.
Bibliographische Angaben
- Autoren: Greg Cohen , Brian Lawley
- 2012, Englisch
- ISBN-10: 1607730871
- ISBN-13: 9781607730873
- Erscheinungsdatum: 21.11.2012
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- Dateiformat: ePub
- Größe: 0.55 MB
- Mit Kopierschutz
Sprache:
Englisch
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