42 Rules of Product Marketing (ePub)

Phil Burton is Principal Consultant and Senior Trainer for the 280 Group. He has executed assignments for US and non-US clients with B2B products and services. He has also trained hundreds of 280 Group customers in principles and best practices in product management and product marketing. Phil is also a contributing author to the best-selling “42 Rules of Product Management.†Phil is based in the San Francisco Bay Area, but works with clients worldwide. Phil has more than 25 years of hands-on product management and product marketing experience with established companies and startups. He is a Certified Product Manager and Certified Product Marketing Manager.

With over twenty-five years of successful product marketing experience, Gary Parker has a record of creating powerful marketing programs. He has worked with high tech companies such as Sun Microsystems, CA Technologies, and BakBone Software to produce innovative marketing programs and collateral that drive demand and support the sales process.

Gary has the strong teamwork skills that are needed to execute smooth, effective cross-functional product launches. He had early, very successful, sales experiences in which he was top sales person every year for four years at Sterling Software and broke company annual sales records twice. This experience helped him migrate into product marketing and provided the foundation for a "hands on" leadership style to closely support sales teams using his product and customer buying criteria expertise.

Gary has an MBA from Golden Gate University, a BS in Business Administration from the University of Arizona and received executive marketing training at Harvard, Columbia and Wharton. He taught Market Planning at the University of Colorado Extension Program.

Brian Lawley is the CEO and Founder of the 280 Group. During his twenty-five year career in product management and product marketing, he has shipped more than fifty successful products. He is the

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