A Beginner's Guide To Category Design (ePub)

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Anyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.

Your goal as an entrepreneur, executive, or creator is to become known for a niche of your own. How you create a category for yourself as a small "e" entrepreneur is not just about niching down and getting more specific about your offering. It's about having a Point Of View. Category design is a game of thinking.

This Beginner's Guide will give you a high-level perspective of all the different ways you can differentiate yourself and your business.

In this "mini-book" you will learn:

Company Design, Product Design, and Category Design-work together and balance each other to exert great force on a company's success and value. And the legendary, enduring companies get the three elements of Company Design, Product Design, and Category Design in such a state of synchronicity that they reinforce each other.

Who are "supers": what do they know, how do you find them, and what do they do to generate the most power in a category?

The vast majority of anyone's spending, and the majority of where people spend their time, is with Category Creators. Why are we important?

The more you ask yourself questions regarding your interests and point of view, the more "niche down" opportunities you'll combine together, the more different you'll become-and the more difficult it becomes for someone else to "do what you do."

A life time of a comparison gets you nowhere. You can't create a different future when your starting reference point is the past.

Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" takes you through the fundamentals of category design to guide you into a category of your own.