A Graphic Design Student's Guide to Freelance (PDF)

Accessing Digital Files Online vii Preface ix Acknowledgments xiii 1 INTRODUCTION Filling in the Gaps in Your Education 2 Don't Wait Until You Graduate 4 About This Book 6 2 WHY SHOULD YOU FREELANCE? Balancing Creativity and Commerce 9 Escaping the Project Mode Mentality 10 Working for Money 18 Working for Trade 23 Enhancing Your Portfolio 24 Learning to Fail 25 Experience the Thrill of Owning a Business 27 3 PLANNING YOUR BUSINESS Writing a Business Plan 30 Performing a SWAT Analysis 31 Identifying External Factors 39 4 I HAVE A BUSINESS PLAN. NOW WHAT? Choosing a Business Name 43 Talk to a CPA & Fill Out Your LLC Paperwork 49 Applying For An Employer Identification Number 50 Opening a Business Checking Account 52 Getting a Business License 53 5 BEGINNER-THERE'S A FIRST TIME FOR EVERYTHING Goals for Beginning Freelancers 55 Equipment to Purchase 56 How Do You Find Your First Client 60 What Type of Work Should You Do 61 Writing a Contract 68 Understanding What's In Your Contract 70 Meeting Your Client 76 Creating Sketches & Concepts 78 Showing Your Client Your Sketches 82 Delivering Your Proof 83 Delivering The Final Product 86 Sending An Invoice 88 Lather, Rinse, Repeat 88 6 INTERMEDIATE-GAINING MOMENTUM Goals for Intermediate Level Freelancers 91 Equipment to Purchase 92 How Do You Find Clients 96 What Type of Work Should You Do 109 Establishing an Internal Workflow System 116 Creating a Master Client List 116 Creating a Master Job Tracking List 117 Tracking Your Jobs 118 Archiving Your Work 120 Creating a Business Card 123 Working with Vendors 127 Managing Your Time 130 Documenting Your Process 131 Finding an Internship 137 Ethical Considerations 138 7 ADVANCED-STRETCHING YOUR WINGS Goals for Advanced Level Freelancers 143 Equipment to Purchase 144 Types of Clients You Should Work With 149 Creating an Web Presence for Your Company 154 Planning For What Comes After School 156 Choosing the Right Portfolio For the Job 157 Choosing the Right Portfolio Pieces 163

BEN HANNAM is an Assistant Professor in the Visual Communication Design Program at Virginia Tech and the founder of the design firm Accomplish Studios, LLC. He has won numerous awards for his graphic design work and teaching, and lectures internationally on topics such as freelance graphic design, graphic design pedagogy, and experiential learning environments.

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