A Practical Introduction to Mixed Methods for Business and Management (PDF)
The book introduces the concepts and debates associated with...
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Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.
The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.
The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.
Suitable for business and management students and researchers undertaking their own mixed methods research.
- Autor: Pat Bazeley
- 2018, 1. Auflage, 136 Seiten, Englisch
- Verlag: SAGE Publications
- ISBN-10: 1526462923
- ISBN-13: 9781526462923
- Erscheinungsdatum: 05.11.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 1.74 MB
- Mit Kopierschutz
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