A Wealth of Common Sense / Bloomberg (PDF)

A simple guide to a smarter strategy for the individual
investor

A Wealth of Common Sense sheds a refreshing light on
investing, and shows you how a simplicity-based framework can lead
to better investment decisions. The financial market is a complex
system, but that doesn't mean it requires a complex strategy; in
fact, this false premise is the driving force behind many
investors' market "mistakes." Information is important, but
understanding and perspective are the keys to better
decision-making. This book describes the proper way to view the
markets and your portfolio, and show you the simple strategies that
make investing more profitable, less confusing, and less
time-consuming. Without the burden of short-term performance
benchmarks, individual investors have the advantage of focusing on
the long view, and the freedom to construct the kind of portfolio
that will serve their investment goals best. This book proves how
complex strategies essentially waste these advantages, and provides
an alternative game plan for those ready to simplify.

Complexity is often used as a mechanism for talking investors
into unnecessary purchases, when all most need is a deeper
understanding of conventional options. This book explains which
issues you actually should pay attention to, and which ones are
simply used for an illusion of intelligence and control.

* Keep up with--or beat--professional money
managers

* Exploit stock market volatility to your utmost advantage

* Learn where advisors and consultants fit into smart
strategy

* Build a portfolio that makes sense for your particular
situation

You don't have to outsmart the market if you can simply
outperform it. Cut through the confusion and noise and focus on
what actually matters. A Wealth of Common Sense clears the
air, and gives you the insight you need to become a smarter, more
successful investor.