Advances in Telephone Survey Methodology / Wiley Series in Survey Methodology (PDF)

A complete and comprehensive collaboration providing insight on
future approaches to telephone survey methodology

Over the past fifteen years, advances in technology have
transformed the field of survey methodology, from how interviews
are conducted to the management and analysis of compiled data.
Advances in Telephone Survey Methodology is an
all--encompassing and authoritative resource that presents a
theoretical, methodological, and statistical treatment of current
practices while also establishing a discussion on how
state--of--the--art developments in
telecommunications have and will continue to revolutionize the
telephone survey process.

Seventy--five prominent international researchers and
practitioners from government, academic, and private sectors have
collaborated on this pioneering volume to discuss basic survey
techniques and introduce the future directions of the telephone
survey. Concepts and findings are organized in four
parts--sampling and estimation, data collection, operations,
and nonresponse--equipping the reader with the needed
practical applications to approach issues such as choice of target
population, sample design, questionnaire construction, interviewing
training, and measurement error. The book also introduces important
topics that have been overlooked in previous literature,
including:

* The impact of mobile telephones on telephone surveys and the
rising presence of mobile--only households worldwide

* The design and construction of questionnaires using Computer
Assisted Telephone Interviewing (CATI) software

* The emerging use of wireless communication and Voice over
Internet Protocol (VoIP) versus the telephone

* Methods for measuring and improving interviewer performance and
productivity

* Privacy, confidentiality, and respondent burden as main factors
in telephone survey nonresponse

* Procedures for the adjustment of nonresponse in telephone
surveys

* In--depth reviews of the literature presented along with a
full bibliography, assembled from references throughout the
world

Advances in Telephone Survey Methodology is an
indispensable reference for survey researchers and practitioners in
almost any discipline involving research methods such as sociology,
social psychology, survey methodology, and statistics. This book
also serves as an excellent text for courses and seminars on survey
methods at the undergraduate and graduate levels.