Airlines corporate strategies. Distinctions between Full-Service and Low-Cost Carriers (PDF)
(Sprache: Englisch)
Seminar paper from the year 2023 in the subject Business economics - Business Management, Corporate Governance, grade: 1,4, Buckinghamshire New University, course: Aviation Strategy and Financial Performance, language: English, abstract: In this report the...
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Seminar paper from the year 2023 in the subject Business economics - Business Management, Corporate Governance, grade: 1,4, Buckinghamshire New University, course: Aviation Strategy and Financial Performance, language: English, abstract: In this report the general approach of Full-Service Carriers and Low-Cost Carriers has been further studied, and the response strategy adopted by Full-Service Carriers to stay competitive in the market has been further explained.
The advent of Low-Cost Carriers has changed the dynamics of the aviation market during the last two decades; consequently, the classic Full-Service Carrier, with its more elaborate passenger services as it is known in the modern days, does not exist anymore; this brings up big competition in the short and medium-haul market as Full-Service Carriers must compete with the simple structures and low costs of Low-Cost Carriers.
The advent of Low-Cost Carriers has changed the dynamics of the aviation market during the last two decades; consequently, the classic Full-Service Carrier, with its more elaborate passenger services as it is known in the modern days, does not exist anymore; this brings up big competition in the short and medium-haul market as Full-Service Carriers must compete with the simple structures and low costs of Low-Cost Carriers.
Bibliographische Angaben
- 2023, 8 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3346915492
- ISBN-13: 9783346915498
- Erscheinungsdatum: 01.08.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 0.47 MB
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Englisch
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