An Integrative Guide to Consumer Neuroscience (ePub)
(Sprache: Englisch)
Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience,...
sofort als Download lieferbar
eBook (ePub)
45.80 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „An Integrative Guide to Consumer Neuroscience (ePub)“
Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the
mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context.
The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside
numerous images to enhance the reader's understanding of the topic.
The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.
mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context.
The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside
numerous images to enhance the reader's understanding of the topic.
The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.
Autoren-Porträt von Sven Braeutigam, Peter Kenning
Sven Braeutigam, PhD, Diplom-Phys., is a senior researcher at the Department of Psychiatry, University of Oxford and MEG physicist at the Oxford Centre for Human Brain activity. His research interests are centred on applications for magnetoencephalography including neurodevelopmental disorders and neuro-marketing. He serves as a scientific reviewer for the National Institute of Neurological Disorders and Stroke and is a member of the editorial review board of theInternational Journal of Advertising.
Dr. Peter Kenning is professor and chair of marketing at Heinrich- Heine-University, Duesseldorf, Germany. He received his Ph.D. in business administration from the University of Muenster, Germany. His research interests include technology management, retail marketing, marketing management, and consumer behavior. His work has been published widely, for example, in PNAS, MIS Quarterly, International Journal of Research in Marketing, Journal of Management Information Systems, Journal of Economic
Psychology, and Journal of Behavioral Decision Making.
Bibliographische Angaben
- Autoren: Sven Braeutigam , Peter Kenning
- 2022, 304 Seiten, Englisch
- Verlag: Oxford University Press
- ISBN-10: 019250729X
- ISBN-13: 9780192507297
- Erscheinungsdatum: 16.03.2022
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 16 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "An Integrative Guide to Consumer Neuroscience"
Schreiben Sie einen Kommentar zu "An Integrative Guide to Consumer Neuroscience".
Kommentar verfassen