Analysis of the German Long Distance Bus Market by Porter´s Five Forces (PDF)
(Sprache: Englisch)
Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Nürnberg, language: English, abstract: This work is divided into different parts. The first part shows the...
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Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Nürnberg, language: English, abstract: This work is divided into different parts. The first part shows the theoretical background and introduces the concept of Porter's five forces. Therefore the section starts with the objective and field of application of the model followed by the description of the five individual forces. In the section of the business case the concept is applied to the German long distance bus market in order to get a comprehensive picture of the industry situation, risks and opportunities. The last section will complete the entire work by doing a summary, limiting the research and will giving recommendation for further research.
Bibliographische Angaben
- Autor: Martin Pruschkowski
- 2018, 1. Auflage, 20 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668751684
- ISBN-13: 9783668751682
- Erscheinungsdatum: 16.07.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 0.51 MB
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Sprache:
Englisch
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