Are the amateur values of football lost through commercialization? (PDF)

Research Paper (undergraduate) from the year 2012 in the subject Sport - Sport Economics, Sport Management, grade: B, University of Portsmouth, language: English, abstract: The basic idea behind this dissertation is to discuss the impact of commercialization on the amateur values in football. In this dissertation we will analyze different values associated with the football, importance of all these values and impact of commercialization on these values.Next to this, consequences of these will also be explained to clear out the understanding. The impact of commercialization on these values will be looked upon in detail discussing the adverse affects. Each value is discussed in detail to show up the importance on each player and the working involved. Different analyses are made for the ways the commercialization is impacting the sports. Different sectors of the economy like print media and social media are also discussed to make out the point clear. Deeper questions like if it is necessary to involve commercialization with the sports are also discussed here. Lastly, we will also look at the methods and tactics through which the impact of commercialization on sports can be monitored and controlled. These methods will not only help manage this in a controlled manner. Certain solutions are also advised in the last to counter the problem commercialization is making in the sports arena. No doubt, these advised solution and remedies will give a brighter thought to you mind for the generation of more effective solutions. These solutions may pave way for the brighter side of sports which is free from all evil deeds which is affecting today's sports society.