Awareness & Acceptability of Good Day Wonderfulls Cookie in Modern Trade (PDF)

Internship Report from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 85%, , language: English, abstract: Britannia is one of the major and popular brand of biscuit, cookies, diary which was established in 1892. The growth of Britannia has been tremendous and has acquired a significant amount of market share by overcoming big players in the market. Britannia is professionally managed focused on meeting the customer requirements for a large component of their spend across biscuit industry segments.

The objective of the project is to know the consumers preferences for the Britannia cookies and biscuits, to create the brand awareness as well as awareness of Good Day Wonderfulls. Satisfying our customers is an essential element to staying in business in this MODERN TRADE business of global competition. We must satisfy and even delight our customers with the value of our products and services to gain their loyalty & repeat business.

Customer satisfaction is therefore a primary goal of process improvement programs. One of the best ways to find out is to ask them using customer satisfaction surveys. These surveys can provide management with the information they need to determine their customer's level of satisfaction with their products and with the services associated with those products.

This project report clearly mentions objective of the study and the research methodology utilized. The report contains a detailed view of tasks , which have been undertaken to analyze the market of Britannia. Various sets of questionnaire have been prepared to know the preferences of consumers about the Britannia biscuits & cookies. The research areas were Kolkata.

Types of questions used closed ended, multiple choice. Convenience method is used for sampling. In this study I found that most of the consumers prefer Britannia as their 1st preference .Based on the responses , the data is graphically represented, analyzed and interpreted and based on these, the findings, recommendations and conclusions are stated.