Baked In (ePub)

Alex Bogusky started at what was then called Crispin and Porter Advertising in 1989 as an art director. He became Creative Director of the agency five years later and was named a partner at the re-named Crispin Porter + Bogusky in 1997. Under his direction, the agency has become the world's most awarded over the last few years. Alex has been profiled in Luerzer's Archive, Communication Arts, Graphis, Adweek, Adage, Business 2.0, Fast Company (June 2008 cover story) and Business Week.
His work has been featured in, The New York Times, The Wall Street Journal, USA Today, Newsweek, TIME, Wired, Advertising Age and Creativity as well as on national television and radio. In 2002, Alex was inducted into the American Advertising Federation's Hall of Achievement.

John Winsor started Radar Communications in 1998. His goal has been to help companies listen to and learn from the key voices in their communities by using organic, bottom-up anthrojournalistic tools to help them co-create new marketing and product development strategies. In 2007, Radar Communications merged with Crispin Porter + Bogusky, an advertising agency famous for its nationwide Truth, Burger King, Volkswagen and other campaigns. Presently Winsor heads CPB's Strategy and Product Innovation departments and orchestrates the growing network of relationships between business, creativity and customer insight. His books Beyond the Brand and Spark have been profiled in Advertising Age, Adweek, and Fast Company. In 1986, he founded Sports & Fitness Publishing, well known for being ahead of the trends, which he sold in 1998 to Conde Nast and Emap. Winsor holds an MBA from the University of Denver.

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