Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork (ePub)

In the early days of its existence, WeWork promised a beautiful fairy tale: to make jobs for the growing class of freelancers truly fantastic. To this end, Adam Neiman, an Israeli immigrant, decided to repurpose a huge surplus of office space in New York City. Over the next ten years, he raised billions of dollars from the world's most sought-after investors and spent them building a new global real estate empire. The fairy tale turned into a nightmare after the IPO disaster in 2019. Neumann, who dreamed of living forever, becoming the world's first trillionaire, expanding WeWork to Mars and becoming the "president of the world", was fired from his position as CEO with a scandal. A Billion for a Dream tells the story of the dizzying speed with which Adam Neumann created and developed his company. The drama intensifies with each passing day of those last five weeks leading up to the failed WeWork IPO that Reeves Wiedemann recounts in his book. Based on over 200 interviews, the book opens up the inner workings of the rise and fall of WeWork. This is the story of how the eccentric nature and arrogance of its founder shaped a corporate culture unlike any other, and how a highly questionable company made the whole world see it as an extremely valuable, society-changing technological unicorn.