Brand Beauty Unleashed (PDF)

Name: Brand Beauty Unleashed
Brand: Taylor & Francis
SKU: 132026092
Price: 52.00 EUR
Availability: OnlineOnly

The Value of Aesthetics in Marketing (Sprache: Englisch)

Autor: Roberto M. Álvarez del Blanco

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This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.

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Autoren-Porträt von Roberto M. Álvarez del Blanco

Roberto M. Álvarez del Blanco is a Visiting Scholar at Stern School of Business, New York University, US. He has been Visiting Professor at the Haas School of Business, University of California at Berkley, US; Rockefeller University, US; and IE Business School in Madrid, Spain. He has published widely on neuromarketing, personal branding, brand leadership and marketing strategy.