Brand Evaluator. Real company example: Abele Optik / Aus der Reihe: e-fellows.net stipendiaten-wissen Bd.Band 965 (PDF)
Applied marketing and branding tools
(Sprache: Englisch)
Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Catholic University Eichstätt-Ingolstadt (WFI Ingolstadt), course: Branding for Service Excellence, language: English, abstract: The...
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Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Catholic University Eichstätt-Ingolstadt (WFI Ingolstadt), course: Branding for Service Excellence, language: English, abstract: The following paper is going to evaluate the performance of the brand Abele Optik and will give some recommendations what steps it should take to improve the customer's experience
and what it can do to bring it brand back on track. The aspect of the location and the interior design of the shops will not be evaluated.
A competitive analysis, an examination of the positioning of the brand and strategic recommendations are given in the paper. Moreover marketing and branding tools as for example perceptual maps and the brand pyramid are applied to rebuild the brand.
and what it can do to bring it brand back on track. The aspect of the location and the interior design of the shops will not be evaluated.
A competitive analysis, an examination of the positioning of the brand and strategic recommendations are given in the paper. Moreover marketing and branding tools as for example perceptual maps and the brand pyramid are applied to rebuild the brand.
Bibliographische Angaben
- Autor: Maximiliane Gläsle
- 2014, 1. Auflage, 10 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656718571
- ISBN-13: 9783656718574
- Erscheinungsdatum: 13.08.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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Englisch
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