Branded Component Strategies (PDF)

Name: Branded Component Strategies
Brand: Gabler, Betriebswirt.-Vlg
SKU: 36370168
Price: 54.99 EUR
Availability: OnlineOnly

Ingredient Branding in B2B Markets (Sprache: Englisch)

Autor: Stefan Worm

Schreiben Sie einen Kommentar zu "Branded Component Strategies".

Branded Component Strategies, Stefan Worm

Merken

Mehr zum Inhalt Autorenporträt Video

sofort als Download lieferbar

Bestellnummer: 36370168

eBook (pdf) 54.99 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Branded Component Strategies (PDF)“

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

Autoren-Porträt von Stefan Worm

Dr. Stefan Worm completed his doctoral studies under the supervision of Prof. Dr. Friedhelm Bliemel at the University of Kaiserslautern, Germany. He currently holds a position as an Assistant Professor of Marketing at HEC Paris, France.