Branded Entertainment and Cinema (PDF)

Name: Branded Entertainment and Cinema
Brand: Taylor & Francis
SKU: 130347347
Price: 27.30 EUR
Availability: OnlineOnly

The Marketisation of Italian Film (Sprache: Englisch)

Autor: Gloria Dagnino

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Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.

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Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.

Autoren-Porträt von Gloria Dagnino

Gloria Dagnino, PhD, works at the Institute of Media and Journalism of the Università della Svizzera Italian (USI), where she teaches film economics within the Master program in Film Studies of the Swiss Cinema Network. She is also the Equal Opportunities officer at USI. Her research interests include political economy of media, branded content, media diversity and Italian cinema.