Branding the Nation, the Place, the Product (PDF)
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This book explores contemporary practices of brand management through the multiple levels of nation, place and product. It adopts an interdisciplinary approach and draws on international case studies to examine recent phenomena in branding and to demonstrate how nation branding, place branding and product branding are substantially interwoven. It focuses on rethinking branding as a process that works through the assemblage and blurring of a multiplicity of scales, and through a variety of 'objects' that are differently communicated, intertwined and commodified through branding. This innovative book will be of interest to geography, sociology, cultural studies and business studies.
Klaus-Jürgen Hermanik, Priv.-Doz. Mag. PhD, University of Graz, is an associate senior researcher at the Centre for Southeast European Studies and at the Institute of History. In the larger frame of cultural studies, his research and teaching focus on identity-management, minorities, nation branding, and memory studies.
- 2017, 176 Seiten, Englisch
- Herausgegeben: Ulrich Ermann, Klaus-Jürgen Hermanik
- Verlag: Taylor & Francis
- ISBN-10: 1315393255
- ISBN-13: 9781315393254
- Erscheinungsdatum: 22.11.2017
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- Größe: 2.05 MB
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