Building Corporate Identity, Image and Reputation in the Digital Era (PDF)

Name: Building Corporate Identity, Image and Reputation in the Digital Era
Brand: Taylor & Francis
SKU: 139161676
Price: 52.50 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Schreiben Sie einen Kommentar zu "Building Corporate Identity, Image and Reputation in the Digital Era".

Merken

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

Autorenporträt Video

sofort als Download lieferbar

Bestellnummer: 139161676

eBook (pdf) 52.50 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Building Corporate Identity, Image and Reputation in the Digital Era (PDF)“

Autoren-Porträt

T C Melewar is Professor of Marketing and Strategy with the Department of Marketing, Branding and Tourism at the Business School, Middlesex University London, UK.

Charles Dennis is Professor of Consumer Behaviour with the Department of Marketing, Branding and Tourism at the Business School, Middlesex University London, UK.

Pantea Foroudi is a Senior Lecturer in Branding with the Department of Marketing, Branding and Tourism at the Business School, Middlesex University London, UK.