Building Mobile Experiences (ePub)

Name: Building Mobile Experiences
Brand: MIT Press
SKU: 73373436
Price: 43.20 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Frank Bentley , Edward Barrett

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Building Mobile Experiences, Frank Bentley, Edward Barrett

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Methods for new mobile experiences, from concept creation to prototyping to commercialization.

The mobile device is changing the ways we interact with each other and with the world. The mobile experience is distinct from the desktop or laptop...

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Methods for new mobile experiences, from concept creation to prototyping to commercialization.

The mobile device is changing the ways we interact with each other and with the world. The mobile experience is distinct from the desktop or laptop experience; mobile apps require a significantly different design philosophy as well as design methods that reflect the unique experience of computing in the world. This book presents an approach to designing mobile media that takes advantage of the Internet-connected, context-aware, and media-sharing capabilities of mobile devices. It introduces tools that can be used at every stage of building a mobile application, from concept creation to commercialization, as well as real-world examples from industry and academia.

The methods outlined apply user-centered design processes to mobile devices in a way that makes these methods relevant to the mobile experience—which involves the use of systems in the complex spatial and social world rather than at a desk. The book shows how each project begins with generative research into the practices and desires of a diverse set of potential users, which grounds research and design in the real world. It then describes methods for rapid prototyping, usability evaluation, field testing, and scaling up solutions in order to bring a product to market. Building Mobile Experiences grew out of an MIT course in communicating with mobile technology; it is appropriate for classroom use and as a reference for mobile app designers.

Autoren-Porträt von Frank Bentley, Edward Barrett

Frank Bentley is a Principal Research Associate in the HCI Research Group at Yahoo Labs in San Francisco. Bentley and Edward Barrett teach the MIT course Communicating Using Mobile Technology.

Edward Barrett is Senior Lecturer in the Program in Writing and Humanistic Studies at MIT.

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Bibliographische Angaben

Autoren: Frank Bentley , Edward Barrett
2012, 168 Seiten, Englisch
Verlag: MIT Press
ISBN-10: 0262304554
ISBN-13: 9780262304559
Erscheinungsdatum: 14.09.2012

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Dateiformat: ePub
Größe: 3.44 MB
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Englisch

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