Business Development For Dummies (ePub)

Growing a small business requires more than just sales

Business Development For Dummies helps maximise the
growth of small- or medium-sized businesses, with a step-by-step
model for business development designed specifically for B2B or B2C
service firms. By mapping business development to customer life
cycle, this book helps owners and managers ensure a focus on growth
through effective customer nurturing and management. It's not just
sales! In-depth coverage also includes strategy, marketing, client
management, and partnerships/alliances, helping you develop robust
business practices that can be used every day. You'll learn how to
structure, organise, and execute an effective development plan,
with step-by-step expert guidance.

Realising that you can't just "hire a sales guy" and expect
immediate results is one of the toughest lessons small business
CEOs have to learn. Developing a business is about more than just
gaining customers - it's about integrating every facet of
your business in an overarching strategy that continually works
toward growth. Business Development For Dummies provides a
model, and teaches you what you need to know to make it work for
your business.

* Learn the core concepts of business development, and how it
differs from sales

* Build a practical, step-by-step business development
strategy

* Incorporate marketing, sales, and customer management in
general planning

* Develop and implement a growth-enhancing partnership
strategy

Recognising that business development is much more than just
sales is the first important step to sustained growth. Development
should be daily - not just when business starts to tail off,
or you fall into a cycle of growth and regression. Plan for growth,
and make it stick - Business Development For Dummies
shows you how.